What aspect does the secret shopper program reward employees for?

The secret shopper program is primarily focused on evaluating and rewarding employees based on the quality of service they provide. This program involves independent evaluators posing as regular customers to assess various aspects of the service experience, such as the friendliness of the staff, the accuracy of orders, cleanliness, and overall customer satisfaction. When employees meet or exceed the established standards for quality service, they are recognized and rewarded, which serves to motivate them to maintain high service levels consistently.

While achieving sales targets, reducing operational costs, and minimizing waste are important aspects of running a successful business, the secret shopper program specifically emphasizes service quality. It highlights how crucial the customer experience is, as it directly influences customer loyalty and the overall success of the establishment. Thus, option B correctly identifies the primary focus of the program.