Which of the following is a purpose of the secret shopper program?

The purpose of the secret shopper program centers around creating an employee culture of "Personal Ownership." This program involves hiring individuals to assess and evaluate the performance, cleanliness, and customer service of a restaurant from a customer's perspective. By providing feedback based on these visits, the program encourages employees to take personal responsibility for their work and the customer experience.

When employees know that their performance can be evaluated through secret shopper visits, it fosters a sense of accountability and ownership in their roles. This culture helps improve service quality and operational efficiency because staff are more likely to engage positively with customers and take pride in the environment they create.

The other options do not encapsulate the primary intention of the secret shopper program. Building a corporate culture of efficiency might be a secondary benefit, but the main goal is to empower employees and hold them accountable. Similarly, cutting costs and maximizing profits or reducing employee hours do not align with the primary aim of the program, which focuses on enhancing service quality and customer satisfaction through direct employee engagement and feedback.