When can secret shoppers visit stores?

Secret shoppers are typically utilized to evaluate the overall customer experience at different times throughout the day to get a comprehensive understanding of service quality, product availability, and store conditions. Allowing visits anytime the store is open helps to gather feedback during various operational periods, capturing the dynamics of different shifts, crowds, and staffing situations. This approach provides a more accurate picture of how the store performs under various conditions rather than limiting the evaluation to specific times, which could skew the results and not reflect the store's true performance. Access to all hours ensures that a wider range of customer interactions and experiences can be assessed.