If a customer insists on a rare burger, what should the staff do?

When a customer insists on a rare burger, offering them a chance to try it the Five Guys way, complimentary, showcases an understanding of customer service and adaptability. This approach serves multiple purposes: it respects the customer's preference while also introducing them to the brand's standard for quality and safety in food preparation.

By offering a sample, staff can illustrate the flavor and characteristics of the traditional Five Guys burger, which is cooked to a certain level for both taste and safety reasons. It creates an opportunity for engagement, allowing the customer to experience what Five Guys is known for, while also gently steering them away from their initial request that may not align with the company's standards. This strategy is effective in creating a positive customer experience, reinforcing the idea of quality while still valuing the customer’s wishes.